Schiaparelli's 12 Commandments
- Since most women do not know themselves they should try to do so.
- A woman who buys and expensive dress and changes it, often with disastrous results, is extravagant and foolish.
- Most women (and men) are color-blind. They should ask for suggestions.
- Remember- 20% of women have inferiority complexes. 70% have illusions.
- 90% are afraid of being conspicuous and of what people will say. So they buy a gray suit. They should dare to be different.
- Women should listen and ask for competent criticism and advice.
- They should choose their clothes alone or in the company of a man.
- They should never shop with another woman, who sometimes consciously or unconsciously, is apt to be jealous.
- She should buy little and only of the best or cheapest.
- Never fit a dress to the body, but train the body to fit the dress.
- A woman should buy mostly in one place where she is known and respected, and not rush around trying every new fad.
- And she should pay her bills.
*Zipper closures on her evening gowns, no doubt for the quick escape from the dress, for whatever reason.*Graphic knitwear, knit with emblems, humorous touches.*The wrap-around dress (no, DVF didn't come up with it on her own, although she did perfect it and make it what it is today).*Mix-and-match separates for a more flexible wardrobe.*The backless swimsuit for
the perfect tan on your back.*The built in bra.*Culottes and pants for the modern woman, at a time when women were not supposed to advertise that their legs were actually connected all the way to their ankles, the way many of the early-century outfits made it look.*The wedge shoe.*The jumpsuit.*The overall.*Paper clothes.*Transparent raincoats.*Folding eyeglasses.*Fun furs.*The scarf dress.*Colored stockings.*Athleticwear and sportswear.*The shirtwaist jacket.*Ethnic-themed collections, including quotes written on the fabrics.*Cast buttons in artistic forms, looking more like brooches than buttons, adding to the garment and not just closing it.*The power suit, the shoulder pads and inverted triangle shape minimizing a
woman's pear shape. (She called it "the wooden soldier" look. Others called it "the nutcracker princess" look.
ouch...)*Surrealist fashions, such as erotic-shaped hats, food-looking accessories, fabrics printed with body parts, bones and organs, even household furniture, so your breasts look like a bureau drawer.*Synthetic fabrics with bold patterns & special finishes.*Ensemble outfits with coordinated dress, jacket, scarf, and more.*Waterproof cotton.*The modern idea of a fashion show with a runway, music, art...
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