I am loving Diesel's new "Be Stupid" ad campaign. The approach is edgy and of course somewhat questionable, and at the same time really seems to capture the spirit of our generation. All in all, a great combo, and it has resulted in a lot of ads I want to print out to hang on my wall!
Diesel recently made a staff change from Wilbert Das, acting as to creative director, to journalist and magazine founder Bruno Collin, under the position of artistic director. Well it looks like Bruno has brought good things so far!
See more of the ads at this link:
i checked this out last week - the ads are really funny. the campaign is great but i dont think seeing just one or two ads wouldve clicked for me. seeing them all on the website worked really well though.
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